When Digital Technology Meets Multicultural Opportunity
Megafone Media Digital Solutions
Media Professional, Digital Experts, Culture Mavens
Know Your Markets
Immigration has played an increasingly critical role in the shaping of Canada’s population. A variety of factors, including policy developments, have led to important changes in the composition of the immigrant population over time. As a result, the nation’s linguistic diversity, racial diversity and religious diversity have all been on the rise. These trends show no signs of slowing. It is crucial for marketer and advertising professional to learn the markets and discover the true consumers.